Democratic Party Mailer - Meg Whitman advocates to make it Billions Worse

I received something interesting in the mail this week:

All I can say is that after seeing that, I did not feel like voting for Meg Whitman... And I'm a conservative. I'm not really that easily persuaded, but this kind of propaganda does bring up some questions.

The key message of this 11" by 17" mailer is that Meg Whitman will make California lose money. Money that as we all know, California does not have. The visuals in this mailer clearly put Meg Whitman in a negative light. First of all, the pictures of her definitely do not put her in value. Either she is sticking her face up like an authoritative figure telling us what to do, or she has an awkward pose.

What I found that made this mailer the most negative was the use of arrows going down, Ben Franklins, and the color red. Any one of those elements on their own could mean a lot of things, however combined they have a pretty clear message: We're losing money. When we think of the color red in respect to money, it usually means that the account balance is below zero. Add Meg Whitman's face in the picture and it says:
Meg Whitman = Losing Money.

Without even reading any text, I could already tell what the mailer was saying. Those images made it clear enough.